Today we studied the links between Christmas and Coca Cola.
Coca Cola have an advery every year featuring father christmas. The posters we looked at showed father christmas holding a bottle of coke with a red ribbon tied around it and he also had a sack of presants on his back. They need a way to sell their cold drink in winter so they use their concept that coke spreads happieness and use father christmas to embody that.
We also looked at the ''I wish'' coca cola advert from 2004. This had a girl singing about how she wished to spread happiness as she was handing out coke to people on the street.
She wasnt a celebrity like in the Duffy advert, she was just a normal person.
The tagline was ''Coke, Real.'' This gives the idea that not only celebrities can get joy, and spread joy with coca cola, anybody can.
This again embodies their idea of spreading joy and happiness by passing around coke. Coke is reprisenting happiness.
No comments:
Post a Comment