Car campaign and Airline campaign

Car campaign:
The car campaign i have chosen is for the Skoda Fabia. In this advert they make a car entirely out of cake and decorate it with icing. The tagline is ''Skoda Fabia, full of lovely stuff.''
The campaign was a critical, popular and financial success which greatly improved the populations opinion of the brand. The advert received many awards. The soundtrack is ''my favourite things'' by Julie Andrews. It had a budget of 500.000 pounds.

http://www.youtube.com/watch?v=WhfEGKc7PLQ


Airline campaign:

The airline campaign i have chosen is for Virgin Atlantic airline. It is done in a James bond theme. In the advert it shows air hostesses and customers in a James bond style. The song that they use is a Muse song. The advert uses the kaleidoscope effect that is used in James bond openings. It shows the air hostesses in a very seductive way and shows cocktails and drinks and makes the airline look very luxurious and appealing.

http://www.guardian.co.uk/media/video/2010/sep/30/virgin-atlantic-ad