This blog contains my work from year 10 including my perfume adverts, research and essay, as well as some exam question practice.
Wednesday, 26 September 2012
Sunday, 23 September 2012
Car campaign and Airline campaign
Car campaign:
The car campaign i have chosen is for the Skoda Fabia. In this advert they make a car entirely out of cake and decorate it with icing. The tagline is ''Skoda Fabia, full of lovely stuff.''
The campaign was a critical, popular and financial success which greatly improved the populations opinion of the brand. The advert received many awards. The soundtrack is ''my favourite things'' by Julie Andrews. It had a budget of 500.000 pounds.
http://www.youtube.com/watch?v=WhfEGKc7PLQ
Airline campaign:
The airline campaign i have chosen is for Virgin Atlantic airline. It is done in a James bond theme. In the advert it shows air hostesses and customers in a James bond style. The song that they use is a Muse song. The advert uses the kaleidoscope effect that is used in James bond openings. It shows the air hostesses in a very seductive way and shows cocktails and drinks and makes the airline look very luxurious and appealing.
http://www.guardian.co.uk/media/video/2010/sep/30/virgin-atlantic-ad
The car campaign i have chosen is for the Skoda Fabia. In this advert they make a car entirely out of cake and decorate it with icing. The tagline is ''Skoda Fabia, full of lovely stuff.''
The campaign was a critical, popular and financial success which greatly improved the populations opinion of the brand. The advert received many awards. The soundtrack is ''my favourite things'' by Julie Andrews. It had a budget of 500.000 pounds.
http://www.youtube.com/watch?v=WhfEGKc7PLQ
Airline campaign:
The airline campaign i have chosen is for Virgin Atlantic airline. It is done in a James bond theme. In the advert it shows air hostesses and customers in a James bond style. The song that they use is a Muse song. The advert uses the kaleidoscope effect that is used in James bond openings. It shows the air hostesses in a very seductive way and shows cocktails and drinks and makes the airline look very luxurious and appealing.
http://www.guardian.co.uk/media/video/2010/sep/30/virgin-atlantic-ad
Wednesday, 19 September 2012
Lucozade and Lara Croft
When Lucozade wasnt doing so well, they decided to use the endorsment of a fictional video game charector. They used Lara croft, their adverts showed Lara Croft in difficult situations, on the brink of death and then she drank lucuzade and overcame her obstacles.
http://www.youtube.com/watch?v=1UV61wIsNBA&feature=related
http://www.youtube.com/watch?v=4TT4ygg9S-M&feature=related
http://www.youtube.com/watch?v=sfcZWvHwjmc&playnext=1&list=PL2556B1C9FA73D074&feature=results_video
The adverts show lara croft who is a cool female role model and she is portryaed as rather cheeky and daring. This makes the target market feel like if they also drink lucozade then they will be cheeky and daring like Lara Croft.
http://www.youtube.com/watch?v=1UV61wIsNBA&feature=related
http://www.youtube.com/watch?v=4TT4ygg9S-M&feature=related
http://www.youtube.com/watch?v=sfcZWvHwjmc&playnext=1&list=PL2556B1C9FA73D074&feature=results_video
The adverts show lara croft who is a cool female role model and she is portryaed as rather cheeky and daring. This makes the target market feel like if they also drink lucozade then they will be cheeky and daring like Lara Croft.
Monday, 17 September 2012
Lucozade
In 1927 a pharmacist in Newcastle created Lucozade. He made it because he wanted something to help his children recover from when they may have flu or a cold. He made an easily digestible glucose drink that could help recovery from sickness by giving them energy when they didn't feel like eating because you often lose your appetite when your ill.
In 1938 the brand was bought by a company called Beecham and was distributed nationwide. It soon became a well known symbol of recovery.
In the 1950s and 1960s It started using national advertising. It was advertised using sick children drinking lucozade enjoying the 'nice part of being ill' and the tagline was ''aids recovery'' Another tagline used was ''invaluable in sickness and in health'' With several flu epidemics during the two decades Lucozade established itself as a trusted household name.
But by the 1970s the Lucozade sales heavily declined because flu and colds became less and less common. Lucozade sales fell greatly and the company looked as if it may have been in crisis. However in 1982 they decided to remove ''aids recovery'' from the bottle and advertising and replace it with ''replaces lost energy'' Lucozades new values were to 'give people the energy they needed to perform to their full potential.'
in 1985 They used celebrity endorsement, using the Olympian Daley Thompson for several adverts as a brand icon. Lucozade became huge and they launched lots of new flavours and new packaging, the brand became a huge success!
Daley Thompson Lucozade adverts:
http://www.youtube.com/watch?v=5Vam5Lxadio
http://www.youtube.com/watch?v=QiEo20Vjb2M&feature=endscreen&NR=1
Since then Lucozade has used a number of iconic figures in advertising including Linford Christie, the Olympic 100m Sprint gold medal winner, and, most recently, the Tomb Raider heroine Lara Croft. The result has been a significant acceleration in the increase in sales following the introduction of each new icon with the brand doubling in size since 1988. The Lucozade brand has a history of bold, memorable and iconic advertising.
In the early 1990s Lucozade expanded the product further by launching lucozade sport.
a range of sports drinks which replace your fluids after exercise and quench thirst. the brand said it would 'get to your thirst, fast'. Lucozade Sport was the first brand ever to launch with a sports sponsorship deal. It was sponsored by British Athletics and the FA Carling Premiership. Even today it continues to be endorsed by famous athletes.
In 2003, Lucozade launched a new drink- ''Lucozade sport hydro active'' it is a fitness water for people who do lots of exercise. This carries on a tradition that Lucozade creates new drinks to correspond with changes in lifestyle and development in sports and exercise.
over the years Lucozade has grown as a brand and now has many products to cater for all possible energy and nutritional needs: Lucozade energy, Lucozade sport, Lucozade sport lite, Lucozade sport hydro active, Lucozade revive, Lucozade nutrition. They also have lots of spin off products like tablets, energy bars and gels to give you energy and they sell water bottles as well.
Lucozade energys brand values are that Lucozade brings health and energy and therefore makes people happy. It cures illness and gives you the energy to fulfil your full potential.
For Lucozade Sport, the values are closer to those of a real sportsman. The brand is gutsy and committed and truly savvy, offering real performance benefits. Magic doesn't work with sports participants: they want to know what Lucozade Sport will actually do for their performance on the field.
Wednesday, 12 September 2012
Second lesson
Today we studied the links between Christmas and Coca Cola.
Coca Cola have an advery every year featuring father christmas. The posters we looked at showed father christmas holding a bottle of coke with a red ribbon tied around it and he also had a sack of presants on his back. They need a way to sell their cold drink in winter so they use their concept that coke spreads happieness and use father christmas to embody that.
We also looked at the ''I wish'' coca cola advert from 2004. This had a girl singing about how she wished to spread happiness as she was handing out coke to people on the street.
She wasnt a celebrity like in the Duffy advert, she was just a normal person.
The tagline was ''Coke, Real.'' This gives the idea that not only celebrities can get joy, and spread joy with coca cola, anybody can.
This again embodies their idea of spreading joy and happiness by passing around coke. Coke is reprisenting happiness.
Coca Cola have an advery every year featuring father christmas. The posters we looked at showed father christmas holding a bottle of coke with a red ribbon tied around it and he also had a sack of presants on his back. They need a way to sell their cold drink in winter so they use their concept that coke spreads happieness and use father christmas to embody that.
We also looked at the ''I wish'' coca cola advert from 2004. This had a girl singing about how she wished to spread happiness as she was handing out coke to people on the street.
She wasnt a celebrity like in the Duffy advert, she was just a normal person.
The tagline was ''Coke, Real.'' This gives the idea that not only celebrities can get joy, and spread joy with coca cola, anybody can.
This again embodies their idea of spreading joy and happiness by passing around coke. Coke is reprisenting happiness.
Friday, 7 September 2012
First Post
Today i had my first media lesson.
We went through two adverts, one was for diet coke which featured Duffy. The other was coke zero which was done in a James Bond theme. We learned that Diet coke is aimed at women, and uses the fact that women are insecure about their weight to help promote their product. We also learnt that coke zero is aimed at men, and they teamed up with James bond for their advert because it wasn't selling very well, and it portrayed the drink as being very cool and interesting.
Then we went onto blogger and created our blogs and made our first ever post! I then went home and edited my blogger further to make my theme how i wanted it!
We went through two adverts, one was for diet coke which featured Duffy. The other was coke zero which was done in a James Bond theme. We learned that Diet coke is aimed at women, and uses the fact that women are insecure about their weight to help promote their product. We also learnt that coke zero is aimed at men, and they teamed up with James bond for their advert because it wasn't selling very well, and it portrayed the drink as being very cool and interesting.
Then we went onto blogger and created our blogs and made our first ever post! I then went home and edited my blogger further to make my theme how i wanted it!
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