•Target
audience is
women aged 16-45+. It promises romance, elegance, and dreams coming true.
•My
target buyer longs
for glamorous evenings as a way of meeting eligible men. She is a romantic at
heart who hopes that a man will sweep her off her feet.
•She
is likely to be a confident young woman, but someone who needs the boost of the
fragrance to give her an aura of glamour to help her overcome any shyness in
social situations ‘’Eclipse your fears’’
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