Thursday, 14 February 2013


The characterization in mission impossible.

Tom cruise plays an attractive young spy who is sent on a mission. The way he dresses is very casual for someone with such a crucial job where other people’s lives depend on him. This reflects his personality as he is very confident and could be seen as slightly arrogant. His casual personality and clothes makes him a bit of an anti-hero.This is because the audience sees his personality, but also sees that he is doing good.

Monday, 11 February 2013


Representation in Gladiator:
The film gladiator begins with a roman soldier dragging his hand through crops, the scene is shown as very idealistic and the lighting creates a dream like effect.  We learn quickly that this scene is not real but is in fact a figment of the soldier’s imagination. The film then cuts to a dimly lit, dark scenario which shows that the atmosphere has greatly changed.
A robin is seen by the audience which suggests hope and good fortune.
When we see the roman army they are dressed in fur and gold and they are wishing each other good luck and smiling. It is clear to the audience that they are the ‘’good guys’’ because of the way they are represented. We then see a member of the roman army whose head has been cut off by the ‘’bad guys’’. The bad guys emerge and it is clear to us that they are the binary opposites of the roman soldiers. They are dressed as if they are barbarians and are shouting and screaming as if they are primitive. They are wearing a lot of muddy and tatty fur which makes them look like animals and they are not willing to negotiate peace. They just want to fight.
The general of the roman soldiers is obviously a general rather than a normal soldier because his cloak has a fur lining, and he is wearing more gold and luxurious materials. The fur he is wearing is different to the fur which the barbarians are wearing. It is a sign of wealth and high status and it is clear to the audience that he is important. People also bow to him and smile as he walks past which implies that he has the respect and love of his fellow soldiers.

Thursday, 7 February 2013


Skyfall mis en scene
In all James Bond films, James Bond wears a suit, this is to represent Brtishness because British people have a reputation for being smart and well dressed,  James Bond is seen as a stereotypical classy English man. It is also to represent the formality of what he is doing. He works for the British intelligence, it is his job and the suit is like his uniform. You are supposed to see James bond as a gentleman, and the suit helps to show this. The woman who you see with James is wearing tomboy army clothes, and this shows how much of a strong character she is, and the fact that she is independent, her clothes show that she sees herself equal to men, and equal to James.
In many bond films, there is free running to start with over the roof tops of some sort of city, the city that was chosen for this scene was an old, run down city in the middle east. This helped add to the foreign, unfamiliar effect that is trying to be achieved.

Tuesday, 5 February 2013

10 Action and adventure films

Indiana Jones-
Lord of the rings-
Star wars-
Jurassic park-
Transformers-
The dark knight trilogy-
Ironman-
The incredible hulk-
James Bond-
The mummy

Friday, 25 January 2013


Charlie Revlon (print advertisement, 1970)
In my first advert for Charlie from the 1970s the woman is very much a product of her time as she is portrayed as being independent, confident, happy, and smart. She is making direct eye contact with the camera and grinning, which suggests confidence and joy. The eye contact into the camera seems flirty and makes the audience seem involved in the advert.  However she is walking, and looking at the camera over her shoulder which suggests that she is busy and important, as it looks like she is going somewhere and is taking time out of her busy schedule to look at the audience and smile. We can tell that she knows someone is watching her because she is looking directly into the camera. The woman in the advert is dressed rather smart and sexy. She is dressed in a women’s suit, with a checked shirt and gingham jacket, and she is also wearing heels and they are clearly visible to show that she do her work and important tasks, but still be sexy and seductive. Her hair is blowing in the wind as she walks which allows you to see her whole face. This shows that the woman is not hiding anything, she isn’t afraid to show her true self. Her confidence is clearly portrayed.
The tagline is “the gorgeous sexy-young fragrance’’
The use of the word ‘’sexy’’ in the tagline suggests sexual liberation and confidence which was a new attitude developed by the feminist movement of the 1970’s. Also just before the 1970’s homosexuality was decriminalized, which meant that there was a growing lesbian community, the unisex name and empowered, feminist nature of this advert would appeal to both straight and lesbian women. This could be considered another strong selling point. This is backed up by the fact the model is looking over her shoulder in a cheeky manor. Not only this but usually, the perfume is named after a girl, but the name is a unisex name which suggests empowerment as up until the 1970’s men had been considered superior. Also, the fact that she is wearing a trouser suit rather than a more traditional skirt makes her seem in control and empowered.
The tagline is also clearly showing that youth is also a very important selling point for the perfume. The tagline promises that if you wear Charlie, you will seem more youthful, this is attractive to women as they are always trying to appear as young as possible. ‘’Youth’’ also creates a sense of freedom as people who are young generally have fun and go to parties.


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My last advert is a moving image advert. It portrays the woman as being very strong and totally in control.  The woman clearly has power over the man, and she is wearing very tight leather provocative clothes in order to attract him and she is the dominant character in the scenario.  The man is portrayed as being at the woman’s mercy.                                                                                                                                                                                                                                        

Wednesday, 28 November 2012



Charlie Revlon (print advertisement, 1970)

In my first advert for Charlie from the 1970s the woman is very much a product of her time as
she is portrayed as being independent, confident, happy, and smart. She is making direct eye contact with the camera and grinning, which suggests confidence and joy. The eye contact into the camera seems flirty and makes the audience seem involved in the advert.  However she is walking, and looking at the camera over her shoulder which suggests that she is busy and important, as it looks like she is going somewhere and is taking time out of her busy schedule to look at the audience and smile. We can tell that she knows someone is watching her because she is looking directly into the camera. The woman in the advert is dressed rather smart and sexy. She is dressed in a women’s suit, with a checked shirt and gingham jacket, and she is also wearing heels and they are clearly visible to show that she do her work and important tasks, but still be sexy and seductive. Her hair is blowing in the wind as she walks which allows you to see her whole face. This shows that the woman is not hiding anything, she isn’t afraid to show her true self. Her confidence is clearly portrayed.
The tagline is “the gorgeous sexy-young fragrance’’
The use of the word ‘’sexy’’ in the tagline suggests sexual liberation and confidence which was a new attitude developed by the feminist movement of the 1970’s. Also just before the 1970’s homosexuality was decriminalized, which meant that there was a growing lesbian community, the unisex name and empowered, feminist nature of this advert would appeal to both straight and lesbian women. This could be considered another strong selling point. This is backed up by the fact the model is looking over her shoulder in a cheeky manor. Not only this but usually, the perfume is named after a girl, but the name is a unisex name which suggests empowerment as up until the 1970’s men had been considered superior. Also, the fact that she is wearing a trouser suit rather than a more traditional skirt makes her seem in control and empowered.
The tagline is also clearly showing that youth is also a very important selling point for the perfume. The tagline promises that if you wear Charlie, you will seem more youthful, this is attractive to women as they are always trying to appear as young as possible. ‘’Youth’’ also creates a sense of freedom as people who are young generally have fun and go to parties.